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Company Info

American College of Physicians
Philadelphia, PA, United States

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Senior Marketing Specialist-Philadelphia, PA


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Job ID:

3634863

Location:

Philadelphia 

Job Category:

General Business, Health Care, Marketing, Media, Professional Services, Program Management
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Zip Code:

19106

Employment Type:

Full Time

Posted:

11.10.2017
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Occupations:

Marketing-Product: Events-Promotional Marketing, General-Other: Marketing-Product, Market Research, Marketing Communications, Product Management

Job Description:

The American College of Physicians (ACP), a prestigious medical membership association for doctors of internal medicine located in Philadelphia, is seeking an experienced Senior Marketing Specialist to serve as the lead marketing staff dedicated to ACP’s premier peer-reviewed medical journal, Annals of Internal Medicine.
 

The Senior Marketing Specialist will conduct strategic market analysis and plan and implement promotional efforts to support Annals of Internal Medicine and its derivative programs.
 
The successful candidate must have direct experience marketing scholarly journals, preferably in the healthcare sector. Responsibilities include:
 
  • developing marketing campaigns directed at  current and potential readers and authors to increase engagement and strengthen Annals brand awareness
  • working with management and within a team-based environment to create innovative marketing plans and associated budgets with measurable and achievable outcomes
  • conducting research and data analysis with various technical platforms including Google Analytics to inform decision-making
 
A Bachelor’s degree is required, preferably in Marketing, with ten years of experience in developing marketing strategies in the scholarly publishing industry. Demonstrated experience should include planning and implementing innovative marketing campaigns across various digital and print channels from conceptualization through measurement. The successful candidate will have experience using various technical platforms and tools to conduct market and data analysis. Must possess strong project management and interpersonal skills, and proven ability to handle multiple priorities simultaneously and implement a variety of marketing projects from conception to completion.
 
ACP offers a competitive salary, superior benefits and a supportive work environment.  Find out more about ACP at: https://www.acponline.org/working_at_acp/.  Interested candidates should apply online:  https://www.acponline.org/working_at_acp/jobs/.  Please include two writing samples with your resume and cover letter.
 
ACP is an Equal Opportunity Employer that does not discriminate against any of the following classes: veterans, any disability, national origin, race, color, religion, sex, sexual orientation, gender identity.
 

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NO Security Clearance




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