The Content Manager is responsible for sourcing, writing, producing, distributing, and organizing content for a range of marketing needs. This individual will oversee freelance writers and designers, as well as a Senior Content Analyst, and manage the production of a variety of content resources, from thought leadership pieces and blog posts to donor communications. We are seeking a professional who has a proven track record in developing and implementing successful content marketing strategies. This includes overseeing the creation of innovative and engaging content as well as short- and long-form written, multimedia and video storytelling. The Content Manager should be a talented writer and editor who can develop content for various purposes and evaluate the success of that content based on the desired outcomes. The individual should be skilled at identifying, onboarding and managing freelancers, as well as organizing and sharing content in logical ways for easy accessibility. We’re seeking an individual who can use their expertise and organizational skills to keep content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand our library of content to meet donor and marketing needs, while monitoring KPIs and content influence.
As part of the Marketing and Communications (MarCom) team, the Content Manager will be responsible for the development of targeted content that generates results. This includes creating content that synthesizes large amounts of information into audience-centric insights. It also entails leveraging best practices in digital tracking to understand constituent behaviors and optimizing marketing content to drive conversions. Most Room to Read content is distributed online, and this individual will be responsible for optimizing the content for search, as well as continually refining and improving content based on feedback and analytics. This individual will be responsible for defining and upholding editorial standards for the organization and creating positive relationships with our network of writer and designers that inspire them to do their best work. This position reports to the Senior Director of Global Marketing and Communications and will be based in one of Room to Read’s key North American markets (San Francisco, New York or D.C.).
Duties & Responsibilities:
Collaborate across teams to create and deliver an effective content marketing strategy and editorial calendar that enables us to achieve our marketing and communications goals. This includes managing content assignments and collaborating with internal stakeholders – including subject matter experts, Communication Officers in our international programmatic offices and global fundraising leaders – to develop compelling stories.
Liaise with in-country communications officers to develop compelling content that supports our brand and shares our story.
Develop content for Room to Read's external print and digital publications, including our website, blog, social media channels, book club, presentations and reports.
Develop executive speeches and presentations. This may entail writing the content or overseeing the work of freelance writers.
Update and maintain our Style and Design Guide and ensure that Room to Read's visual identity and style remains consistent in all content produced by the MarCom team and the broader organization.
Participate on cross-departmental team that creates content for social media channels (Facebook, Twitter, Instagram, YouTube).
Identify and partner with SEO specialists to improve search ratings and ensure content is easily discoverable.
Supervise the work of the Senior Content Analyst, who is tasked with working closely with our international offices to ensure the timely sharing of information and gathering of stories, as well as developing content for social media, the blog, and internal and external newsletters.
Collaborate with the Digital Marketing team to assess and support tracking content performance and test new solutions for better conversion performance based on data.
Manage relationships with all creative resources, including designers, writers, photographers, documentary and video editing vendors, and other content production contractors, including international video storytelling teams and projects. Ensure that content projects using outside contractors are completed on time and within budget.
Work with People Operations and Legal Departments and within Room to Read’s procurement policy to ensure compliance when hiring and onboarding independent contractors and engaging creative agencies and vendors.
Draft internal communications as needed, and work with Senior Content Analyst to ensure that MarCom resources are available on Room to Read’s intranet.
Minimum 7 years of relevant/related professional work experience.
Excellent writing and editing skills and demonstrated ability to use content to reach marketing goals.
Editorial mindset that seeks to understand what our audiences prefer to consume and how to create it.
Demonstrated ability to write long and short-form content with a journalistic style, consistent with brand voice, style and tone, and part of a targeted marketing strategy.
Ability to develop compelling scripts/storyboards and create videos.
Basic understanding of SEO, content categorization and structure, content development, distribution and measurement.
Ability to work across diverse cultures and countries to develop and maintain relationships that encourage sharing of stories and information.
Experience managing people and working with external freelancers, vendors and communications agencies.
Highly organized and flexible with excellent attention to detail and ability to manage multiple projects simultaneously.
Knowledge of best practices and ethics in journalism.
Legally eligible to work in the United States; no sponsorship provided.
Working knowledge of Adobe Creative Cloud, including both design and video production tools.
Video editing experience.
Experience developing engaging/dynamic presentations in PowerPoint or other presentation software.
Experience collaborating with remote/international teams a strong plus.
Room to Read offers a competitive pay with excellent benefits. Benefits include health, dental, vision, long-term disability insurance, life insurance, commuter benefits and a 401K match. The non-monetary compensation includes a unique opportunity to be part of an innovative, meaningful, fun, and rapidly growing organization that is transforming the lives of millions of children in developing countries by focusing on literacy and gender equality in education.
Global Office - Main - San FranciscoGlobal Office - New York
To be successful at Room to Read, you will also:
Have passion for our mission and a strong desire to impact a dynamic nonprofit organization
Be a proactive and innovative thinker who achieves results and creates positive change
Have a very high level of personal and professional integrity and trustworthiness
Embrace diversity and a commitment to collaboration
Thrive in a fast-paced and fun environment
Room to Read is proud to be an equal opportunity employer committed to identifying and developing the skills and leadership of people from diverse backgrounds. EOE/M/F/Vet/Disabled
To apply for this position please visit our job board. Select the Content Manager role, click apply and complete the online application which will ask you to provide your resume, cover letter and some personal information. You will receive an email confirmation when your application has been received. Due to high applicant volume, we regret that we are not able to send personalized responses to all applicants. However, if you need technical assistance, please email?[email protected]. Applications are accepted until the position is filled.
Room to Read is a global organization transforming the lives of millions of children in low-income countries by focusing on literacy and gender equality in education. Founded in 2000 on the belief that World Change Starts with Educated Children®, our innovative model focuses on deep, systemic transformation within schools in low-income countries during two time periods which are most critical in a child’s schooling: early primary school for literacy acquisition and secondary school for girls’ education. We work in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children and ensure girls can complete secondary school with the skills necessary to negotiate key life decisions. By focusing on the quality of education provided within the communities and ensuring these outcomes are measured, we have created a model that can be replicated, localized and sustained by governments. Room to Read has benefited 10 million children across 17,000 communities in Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Tanzania, Vietnam and Zambia, and aims to reach 15 million children by 2020.