The Sales and Leasing Specialist is responsible for all aspects of Sales and Marketing for the community. This position will be instrumental in driving asset performance through systematic and integrated marketing communications for each individual property as well as the portfolio as a whole. The employee is expected to develop an advanced knowledge of the industry and the ability to employ creative and analytical methods to drive occupancy. The position requires flexibility to understand property-specific idiosyncrasies as well as to facilitate and manage the marketing process by coordinating with field and sales personnel.
Working side by side with Community Managers and Sales and Marketing Team members to ensure all financial goals are met
Ensuring and strong and well-managed internet presence for designated community; monitor review and report on all marketing activity and results
Analyzing current market conditions and competitor information to develop and implement marketing plans and projects for existing assets
Manage lead tracking by making contact contact and follow up Leads generated through marketing efforts and document all correspondence with database
Build and maintain strong relationships with potential residents and their families looking to move into the community and effectively communicate the mission of Lakeshore
Effectively market our community through networking, sales, advertising, public relations and community events
Identify, establish and maintain positive relationships with industry influencers and strategic partners to insure on-going referrals and continued opportunities to promote the community
Business or marketing-related degree or equivalent professional qualification
Experience in developing and maintaining marketing strategies-hands on experience
Technical marketing skills
Proven experience in customer service, sales and market research
Experience with computer proficiency and relevant software applications
Excellent written and verbal communication skills
$50,000-$80,000K (Base plus Commission/Yr.) Based on experience.
NO Security Clearance
Treats everyone with respect, compassion and kindness – Builds internal respect and loyalty with customers. Demonstrates concern for customers. Effectively responds to customer needs. This includes responding timely to requests, listening to others, and seeking to understand others when there are differences of opinion, finding ways to build on each other’s ideas. Acts with empathy and focus, while able to resolve problems.
Demonstrate integrity, transparency and doing things the right way – Makes lemonade out of lemons. This includes following policies, demonstrating financial responsibility with Lakeshore assets, complying with state and federal law, and practicing safety. Conforms to the highest professional standard. Turns challenges into wins.
Collaboration and team work – Involve key stakeholders in decision making. This includes developing and maintaining positive work relationships. Enhances the level of mutual cooperation. Actively participates in team-oriented objectives and activities. Focuses on team success, over individual.
Solves problems and is transparent about outcomes – Champions new initiatives beyond the scope of the department. Seeks to improve in all aspects of work performance. Creates an environment of continuous improvement and innovation. Encourages people to maintain high standards of quality and thoroughness.
Serves our employees and residents to improve their lives – This includes maintaining the property that creates curb appeal, a welcoming community environment, supports individual and family activities, creates a sense of neighborhood. At work, continually challenges self to grow and develop to be the best you can be at work.
Frequently required to sit; Frequently required to talk, listen and email; While performing the duties of this job, the noise level in the work environment is usually moderate; Occasionally required to lift up to 10 pounds.
COMPENSATION: $50K-$80K (Base plus Commission/Yr.) Based on experience.
LOCATION: Oak Park - Madison, WI
Lakeshore Management is an equal opportunity employer. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of background investigation including pre-employment drug screening. Lakeshore is a smoke-free and drug-free workplace, for the purpose of workplace safety and health. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.
Lakeshore Management is a private operator of mobile home communities throughout the United States, managing and operating both all ages and 55+ communities. Our mission is to provide excellent customer service and satisfaction to our residents through empowered team members who operate our communities effectively, efficiently, and ethically. Lakeshore is a dynamic, fast-growing company that has been in business since 1998 and has seen 65% growth in the past 10 years in 9 states.
At Lakeshore we hold our customers, employees, and communities in the highest regard. We strive to incorporate both the needs of our company and the needs of our ever-changing world into our entrepreneurial environment. Lakeshore embraces Diversity and Inclusion, and is an equal opportunity employer.