Marketing Tech & Data Analytics Manager

SUMMARY:
The Marketing Technology & Data Analytics Manager will be responsible for ongoing management and execution associated with the Marketing Cloud, Customer Data Platform (CDP), and Analytics Platforms. This is a hands-on role, and the candidate will possess the necessary technical and architectural skills to serve as the owner of these platforms for marketing.

IN THIS ROLE, THE IDEAL CANDIDATE WILL:

• Assist the Sr. VP of Marketing in the development of a multi-year strategic roadmap & project prioritization for all digital technologies
• Manage campaign execution and optimization of content across paid and earned channels ensuring it is cohesive while being tailored to each target and digital media buy
• Execute lead generation and lead scoring programs
• Manage Marketing Cloud technologies and campaign execution
• Data management via use of the CDP
• Develop business cases to quantify new digital technologies
• Manage campaign reporting and analytics delivering insights, campaign metrics, and optimization to ensure actionable insights
• Serve as the point of contact for Digital Technology vendors

• Responsible for the digital technology platforms including Marketing Cloud, CDP, and Analytics
• Any additional duties assigned by management

SUPERVISORY RESPONSIBILITIES: 
None

THE IDEAL CANDIDATE WILL HAVE THE FOLLOWING QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree in Business Management, Marketing, or related field of study
• 5-8 years of experience in the Digital Marketing space or related field and/or training; or equivalent combination of education and experience
• Modern Marketing Cloud Platforms
• Advanced Campaign Analytics
• Data Management and CDP platforms
• Digital Marketing/Media
• Omni-Channel Marketing
• Healthcare industry, medical device preferred

PERSONAL AND PROFESSIONAL ATTRIBUTES: 
The ideal candidate must be a rigorous analytical thinker and problem solver with the following professional attributes:

• Strong work ethic
• Sound judgment
• Proven written and verbal communication skills
• Natural curiosity to pursue issues and increase expertise
• Pursue and design innovative analytical performance metrics
• The courage to promote and defend ideas and analyses
• Passionate about InfuSystem and serving customers and patients
• Strives to make an impact on improving our business processes and results
• Exemplary honesty and integrity
• Ability to collaborate effectively and work selflessly as part of a team

LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS:
To perform this job successfully, an individual should have knowledge of Database software, Spreadsheet software and Word Processing software.

OTHER QUALIFICATIONS:
Must be able to travel from time to time with overnights

PHYSICAL DEMANDS: 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand, walk, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

WORK ENVIRONMENT: 
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree in Business Management, Marketing, or related field of study
• 5-8 years of experience in the Digital Marketing space or related field and/or training; or equivalent combination of education and experience
• Modern Marketing Cloud Platforms
• Advanced Campaign Analytics
• Data Management and CDP platforms
• Digital Marketing/Media
• Omni-Channel Marketing
• Healthcare industry, medical device preferred