Jul 06, 2022

Position Title: Communication Specialist (Full-time) – Home Office Location: Ybor City, FL

  • Bay Area Legal Services
  • Ybor City, FL
Full-Time Administration Legal Management Marketing Media - General Other

Job Description

Send Resume and cover letter to [email protected]  with subject line “Communication
• Include where you applied for this position (ex: bals.org, LinkedIn, Indeed, etc.).

Bay Area Legal Services is a nonprofit law firm serving the Tampa Bay area for over 50 years. We assist
low-income residents, veterans, seniors, children, domestic violence survivors, and many more.
Our Mission: Providing the highest quality legal counsel by:
• Assisting individuals and nonprofit groups with limited access to legal services
• Resolving the legal problems of our clients
• Preserving the independence, hope, and dignity of those we serve.
Our Vision: Creating pathways to justice through high-quality legal services, education and community
Our firm includes over 140 dedicated staff members comprised of attorneys, paralegals, and support
staff who work to carry out our mission and vision daily.
Position Title: Communication Specialist (Full-time) – Home Office Location: Ybor City.
Position Summary: Bay Area Legal Services (BALS) is seeking to fill a full-time position as a
Communication Specialist. The Communications Specialist will develop captivating content and execute
impactful messaging targeted at Bay Area’s key stakeholders. This individual works within the Marketing
& Development Department to bring life and voice to our brand by telling powerful stories that highlight
the organization as a vital client/community resource with significant community impact. Reporting to
the Development Director and working with Bay Area Legal staff and volunteer leadership— the Board
of Directors & Development Council, the position will be responsible for the development and daily
execution of Bay Area Legal Services communications strategy including creating social media posts,
graphics, email marketing, and other requests. The Communications specialist will implement, and
maintain comprehensive communications agendas that utilize the organization’s mission branding, and
messaging to tell its story, generate interest in Bay Area Legal, and ultimately create compelling “calls to
action” generate revenue and other resources to support the organization. This position will assist staff
members with communications materials that support Development related campaigns. This position
will also help manage the Development related sections of Bay Area’s website. This is an ideal role for a creative and media-savvy individual who enjoys translating legal topics & client cases into stories that both inform and entertain. In addition, the candidate will have an eye for design, attention to detail and
be able to maintain consistency with brand standards. The position will develop a clear vision of
marketing growth and strategic communication that will result in increased awareness of Bay Area
Legal, increased volunteer/client engagement, and increased funding from individuals and corporations.

Applicants seeking employment with us should understand and share our commitment to the BALS’ mission and vision, and be willing to abide by the five core values of Bay Area Legal Services.
Illustrative Duties:
*Maintain and Produce Outreach Communications In conjunction with the Development Team and program staff, produce flyers, brochures, press releases and donor communications. Ensure style consistency and integrity of the brand in collateral materials. Interview clients as necessary and produce client stories. Catalogue stand out case results based on the related program and grant(s) to assist with grant applications and fundraising efforts. Coordinate client photoshoots and video shoots for firm to use as marketing materials and stewardship.
• Maintain firm wide program outreach materials and branding resources on a shared drive
(SharePoint) that serves as staff resources.
• Maintain Social Media platforms (FB, Twitter etc.). Coordinate FB live sessions with staff, make
suggestions for good content, train and provide support. Increase reach and visibility on our
outlets supporting client service & building social relationships with grant partners/funders.
• Provide input and expertise for the development of materials and execution of programs,
campaigns, and other efforts designed to create awareness and demand in targeted markets.
Set metric goals, develop, and execute changes to improve effectiveness of communications
Campaigns/Fundraising Communications Efforts
• Provide strategic direction, promote, and execute partner campaigns like our Miles for Justice
and United Way Campaigns.
• Drafts internal & external email marketing communications through our platform Constant
Contact. Support virtual and in-person events assisting with all event related communications
and other event day assignments as needed. Support all Development campaigns like our
Justice Works! Campaign and Sustaining Law Firm Campaign with ongoing stewardship and
communications activities. Assist in ongoing donor acquisition, supporting communications
plans and producing prospect lists.
• Update lists for campaign mailers and assist in facilitating direct mail, email marketing
campaigns and events. Produce and maintain web content for donor appreciation & campaign
pages, including success stories, donor recognition lists, event information, and more.
• Attend Board, Development Council, or fundraising committee meetings as needed. Assist in
preparation of materials to support the volunteer leadership and Development team.
Internal Communications & Program Support
• Respond to and support communications program and grant requests. “Pitch the advocates” to
the media for interviews, and highlight any news features on social media & news sections of
the website.
• Track grants with the programs they support for effective communications (client stories,
newsletters, social media shares, etc.). Keep a calendar of grant-related activities and
storytelling/PR opportunities for annual awareness campaigns or partnership support activities.
Manage an ongoing list of partners and funders for communications.
• Develop internal communications, including weekly “Good News of the Week” submissions.
Serve as a representative of the Development department by participating in organizational
committees, relevant to your position or the Development department. Author and/or review
content created by other departments for consistency, effectiveness, and with an editorial eye.
Other marketing/development and miscellaneous tasks as assigned
• Assist with awards Submissions/ Nominations.
• Team workshopping and review

• Administrative duties such as helping stuffing mailers, preparing prospect packets, running
errands, etc.
Minimum Qualifications: BA or BS in communications, Graphic Design, Marketing, English, Journalism
and Minimum of 2-3 years in a same/similar role or a minimum of 5 years prior
Development/marketing/communications experience may be substituted for a degree.
Required Skills/Abilities: Experience with marketing programs such as Constant Contact and Hootsuite.
Knowledge of Adobe design programs including Adobe InDesign, Adobe Illustrator and Adobe
Photoshop. Demonstrated knowledge and experience with all social media platforms. Excellent writing
skills, with experience writing in all mediums. Experience writing for the media and press release
distribution. Experience executing fundraising events from start to finish. Demonstrated ability to
contribute to and work effectively within a team. High level of interpersonal skills. Very detailed and
deadline oriented.
Desirable Qualifications: Experience working in non-profit organization or Law firm. Experience writing
for the media and press release distribution. Graphic design experience a plus. Experience working in a
donor database such as Raiser’s Edge.
• Starting salary $40,000.00/year, increases based on relevant experience.
• Excellent benefits and reimbursement for travel for work related events.
How to Apply:
• Send Resume and cover letter to [email protected]  with subject line “Communication
• Include where you applied for this position (ex: bals.org, LinkedIn, Indeed, etc.).
Bay Area Legal Services is an equal opportunity employer. Qualified applicants will be considered
without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or
sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.



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