Jun 27, 2022

Director, Head of Marketing Data Solutions

  • Professional Diversity Network
  • New York, NY, USA
Full-Time Marketing

Job Description

CVS Health

Job DescriptionKey Responsibilities and Ownership:* Own the core COE data product, the Marketing Analytics Database (MADB) and supporting applications- Design and deploy data strategy model from third party data acquisition to overlap and incremental value measurement- Mange the democratization of data for stakeholder applications via directed and self-service data products while promoting adoption and owning full product roadmap- Oversee and direct the ongoing innovation and extension of MADB capabilities across entire Healthcare Business (HCB) including Government, All Commercial Segments and Pharmacy Benefits Manger (PBM)- Work with internal stakeholders to develop new and innovative use cases around leveraging consumer third party data for acquisition, retention, segmentation, and machine learning applications- Develop and manage APIs that allow end users to understand what data is available, creation of custom queries, and access and consumption of data* Develop the strategy and implementation for full prospect journey applications and analytics- Partner with Marketing and other stakeholders to develop prospect journey strategy across offline and digital touchpoints- Bring together disparate data, track consumer interactions, and trigger real or near real-time next best marketing actions through automation- Relentlessly test and optimize best paths toward prospect to member conversion and product migration to maximize lifetime value across HCB- Manage the road map for data products designed to give marketing stakeholders detailed views into consumer journeys and insights for how to improve the member experience and acquisition effectiveness- Coordinate efforts with analytics partners to develop a suite of connected and user-friendly tools for attribution and measurement of marketing investment* Lead the end-to-end marketing analytic process for digital health management tools- Work with stakeholders to develop marketing strategy including market sizing and contact cadence- Build marketing science tools like propensity, segmentation, and look-alike models to drive the targeting strategy- Execute campaigns effectively to meet user acquisition and retention goals- Measure effectiveness of overall marketing and campaign efforts, derive insights to improve performance, communicate results to stakeholders and get buy-in for recommended strategy * Manage the activation of offline to online individual level matching from the MADB to the Data Management Platform (DMP) - Improve performance and connectivity for offline to online marketing- Streamline campaign processing and fully activate on full prospect journey through offline to online marking including measurement- Prepare for changes brought about by deprecation of digital tracking tools and transition to new digital measurement practicesInitial Team:* Lead Analytics Consultant - DMP and digital leads manager* Sr. Analytics Consultant - Prospect data and journey analytics* Matrixed: Sr. Data Scientist - Advanced modeler for prospect journeysRequired Qualifications* 7 + years of experience in direct-to-consumer marketing analytics experience* 3 + years building, leading, and managing teams through direct supervision* 3+ years of experience programming in SQL, Python or RCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications* Healthcare insurance, financial services, or subscription services marketing experience preferred* Proven history of success in developing marketing strategy, executing campaigns, measuring results, and communicating insights and recommendations to internal stakeholders* Experience developing data strategies, managing data product roadmaps, and building tools that enable non-analytics users to make better business decisions* Deep understanding of consumer journey analytics, managing lead nurture programs, and connecting multiple channels to determine how to meet acquisition goals most effectively* Effective stakeholder management skills with experience managing a large diverse set of stakeholders while achieving high customer satisfaction* Demonstrated comprehension of and ability to apply analytical and marketing science methods in an effective manner that produce improved business results* A problem-solving mindset that is constantly curious and looking for new ways to leverage analytical thinking to overcome large and complex business problems* Ability to build amazing teams through recruitment, retention, and day-to-day frontline leadership* Excellent written and oral communication skills, ability to craft clear and compelling stories using data, comfort and effectiveness presenting to all levels but especially senior executivesEducationBachelor's degree in quantitative field, or an equivalent combination of formal education andexperience.Master's degree in quantitative field or MBA strongly preferred.Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.PDN-969f979f-ab4f-4b2a-81ce-e5273aabda2c

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