Jun 27, 2022

Marketing Insights Manager

  • Professional Diversity Network
  • Chicago, IL, USA
Full-Time Marketing

Job Description


Job DescriptionJob Summary:The Marketing Insights Manager influences B2B and B2C marketing strategy by bringing the voice of the customer to the forefront of decision making. The role will focus on leading customer research, brand health analysis, and marketing measurement for healthcare-related programs. For success in this role, a candidate should be comfortable working with cross-functional business partners to provide customer-first insights that drive strategy, execution, and optimization of marketing campaigns across paid and owned media channels.Job Responsibilities:Manages the daily operational activities that develop and implement multiple components / processes for a specified section of work within Customer Loyalty Insights. Manages a team responsible for developing and implementing protocols that comply with established policies, procedures and standards of the specified functional area. Outcomes managed have an impact on the specified area of responsibility.May become actively involved, as required, to meet schedules and resolve problems highly complex in nature.May make recommended changes to strategy/roadmap for area of responsibility.Develops protocols to support established standards. Manages the development and implementation of processes and /or tools. May oversee team(s) assigned to projects and manages the implementation processes.Collaborates and works cross-functionally to develop strategies to mitigate loss and/or optimize profitability.Shares information cross-functionally to improve workflow processes. Interacts with direct reports and peers in management / customers / vendors to share information and improve cross-departmental processes and relationships.Continuously evaluates best practices, methodology and tools and seeks to improve deliverables in order to maintain alignment with business needs.Reviews reports and metrics and identifies opportunities to grow and optimize specified area of responsibility.Analyzes the competitive marketplace for patterns and trends and makes recommendations for application of findings. Provides recommendations in creation and development of templates, methodologies, and presentations relating to strategies for area of responsibility.May create and implements divisional projects based on strategic need. Utilizes project management skills to create client-focused deliverables, delegate work, execute project analysis, and deliver strategic results.Provides guidance, direction, coaching, and counseling to a team of analysts. Allocates available resources to meet operating objectives. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; develops and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive organization.External Basic QualificationsBachelor's degree and at least 2 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis or High School Diploma/GED and at least 5 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.Experience identifying operational issues and recommending and implementing strategies to resolve problems.At least 1 year of experience of direct leadership, indirect leadership and/or cross-functional team leadership. Willing to travel up to 10% of the time for business purposes (within state and out of state).Preferred QualificationsMaster's degree OR MBAExperience in marketing, customer insights, consumer research, business analysis, or related functionsExperience in the healthcare industryB2B marketing experienceKnowledge of brand health and marketing measurement tools and methodsPDN-953d4081-7062-4b41-8ca7-b9ba61487065

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