Aug 16, 2022

Senior Specialist, Marketing Services Product, Merchants

  • Professional Diversity Network
  • New Jersey, USA
Full-Time Management management

Job Description


Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results. Job TitleSenior Specialist, Marketing Services Product, MerchantsOverview The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals.* Do you want to be part of a collaborative environment?* Do you get energy from developing multi-channel marketing campaigns and seeing them in the market?* Are you excited about helping our clients grow their business with new digital products and solutions?* Do you have experience with planning marketing campaigns?* Are you familiar with the role data plays in marketing?RoleThe Senior Specialist, Merchant Marketing Services Product position will develop and bring to market Marketing Products and Services that serve the Merchant segment. It will own and manage the Marketing Services product suite designed for Merchants. Its goal is to help our clients acquire new customers and grow their relationship with existing customers. This position works closely with sales teams as the SME on Marketing Services products and services. In addition, will work with internal teams at Mastercard to ensure marketing campaigns are executed at a high level. In this role you will...* Leverage, interpret, and analyze data and insights (internally and externally) to plan multi-channel marketing initiatives* Partner with our Client Services group (who is responsible for delivery of our products and services) on ways to improve and enhance their working environment* Drive innovation by helping identify new marketing solutions that leverage Mastercard's data, technology, and brand* Work closely with sales teams to contribute to proposals, learn from client engagements, and ensure that solutions are commercially viable* Contribute to pilots in expansion areas for Marketing Services, analyze performance and provide recommendation for go-forward plan * Keep finger on pulse of competitive offerings to compile a client facing narrative on our areas of differentiation * Develops day to day working relationship with internal and external stakeholders, owning a feedback loop to constantly improve our offerings and develop Case Studies and other Thought Leadership that positions Mastercard as a leader in the marketplace* Contribute effectively to proposal preparation * Identify client challenges and bring ideas on opportunities to leverage Mastercard capabilities to the attention of senior Mastercard staffAll About You* Prior experience in any of the following areas: Marketing, Media / Agency, Campaign / Marketing Analytics, Product Management, and / or Consulting * Preference for digital campaign experience preferred (any of: Social, SMS, Content, Email); direct mail and other channels strongly desired * Experience influencing clients using your subject matter knowledge * Analytically curious to uncover data driven insights * High attention to detail and proven ability to manage multiple, competing priorities simultaneously* Problem solver with a desire to build products or solutions, bringing ideas to life* Understanding of metrics that will define the success or failure of our ideas; ability to use quantitative and qualitative data * Willingness to engage directly with clients through collaboration with sales teams* Strong Business Acumen and entrepreneurial mindset* Excellent communication and presentation skills* Highly flexible to support as key Mastercard initiatives evolve* Excellent verbal and written communication skills * Thorough knowledge of Microsoft Office suite * Comfortable with travel (no more than 10% expected)* BA requiredCOVID-19 Considerations We value the safety of each member of our community because we know we're all in this together. In many locations, which may change over time, we've implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.PDN-96dde849-402f-4bcd-aac2-ed5ee4016866

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