Feb 08, 2023

Manager, Chapter and Enterprise Member Marketing

  • American Academy of Pediatrics
  • Hybrid (Itasca, IL, USA)
Full-Time Health Care Marketing Nonprofit - Social Services

Job Description

The American Academy of Pediatrics (AAP) is seeking a polished professional with strong project management skills to manage the recruitment and retention of AAP chapter and enterprise membership activities. This role will develop and implement recruitment, retention, and recapture strategies.


Some tasks include:

1.         Create and implement overarching traditional and digital strategies (recruitment, retention, and recapturing) that includes direct mail, display, marketing automation, social, search engine marketing (SEM), display and other channels that influence differentiated performance, drive lead generation and engagement/revenue for chapters and enterprise membership.

2.        Interpret analytics results, assess campaign effectiveness, and adapt campaigns to achieve goals.

3.        Work with Membership Data Analyst to establish measurable, achievable goals for recruitment, retention, and recapturing chapter members and enterprise programs and provide consistent reporting and dashboards. Monitor site traffic, conversion rates, bounce rates, site speed, etc. through Google Analytics and work with appropriate staff to drive continuous improvement.

4.       Collaborate with appropriate staff to develop plans and processes for optimal chapter and enterprise marketing support.

5.        Create recruitment and retention collateral for Chapters, as needed.

6.       Implement communications to members at all institutional membership programs including through the website, collaboration site, and emails.

7.        Work with internal stakeholders to manage the ongoing development of the Enterprise Membership program, identify opportunities for improvement, maintain contacts, and handle lead generation.

8.       Serve as liaison between marketing and the business for member-impacting enterprise membership and chapter projects where communications strategies are needed.

9.       Partner with cross-functional teams (product marketing, affinity, and licensing) to understand their respective expansion plans and work those into communication strategies.

10.    Represent the AAP at the National Conference & Exhibition, the Leadership Conference, district and chapter meetings, various booth shows, and other meetings as needed. Create membership data reports to present at these meetings as needed.

11.     Work with internal stakeholders to increase internal and external awareness/visibility of the Enterprise Membership Program (webpage buildout, seo, social, etc.).

12.    Drive the annual strategic planning process, including the discussions around budget and business priorities.


Qualifications needed:

1.         Bachelor's degree in marketing, business, communications or related discipline required, or an equivalent combination of related education and work experience.

2.        At least three years’ related experience in association member marketing management, including recruitment and retention, marketing automation, writing content, social media and direct mail campaigns, and budget management. Experience in a medical specialty society or other non-profit organization, and working with chapters, sections, and/or special interest groups preferred.

3.        Excellent interpersonal, organizational, verbal/written communication, diplomacy, project management, critical thinking, and analytical skills required. Strong technical acumen essential with proficiency in MS Office, experience with social media platforms, and the ability to learn and apply new technologies; experience with CRM’s (eg, netForum), web maintenance/document collaboration platforms (eg, SharePoint), and virtual meeting platforms (eg, WebEx, Teams) preferred. Must be able to manage multiple priorities simultaneously, take initiative, think creatively, work both independently and as part of a team, collaborate effectively with various internal and external constituents, be comfortable working in groups to build consensus, and promote and maintain a positive and cooperative team-oriented work environment with a commitment to equity, diversity, and inclusion. Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians’ availability.


Hybrid working arrangement of 40% on-site at our Chicago suburb headquarters in Itasca, IL.


All AAP employees must be fully vaccinated against COVID-19; requests for a medical or religious accommodation regarding this vaccination can be submitted for consideration upon an offer of employment.


To learn more about the organization, see a full job description, and/or apply for the position, please visit: https://www.aap.org/employment.

The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. Additionally, we are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace.

Reasonable Accommodation: Individuals with a disability in need of a reasonable accommodation regarding the job application process may call 630-626-6297. Please note, only those inquiries concerning a request for reasonable accommodation will receive a response.



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