DIRECTOR OF MARKETING AND DIGITAL COMMUNICATIONS

VACANCY ANNOUNCEMENT

OFFICE TITLE: DIRECTOR OF MARKETING AND DIGITAL COMMUNICATIONS

CIVIL SERVICE TITLE/LEVEL: DEPUTY EXECUTIVE DIRECTOR CAMP 00

DEPARTMENT: PUBLIC AFFAIRS

NUMBER OF POSITIONS: 1

SALARY: $125,000 - $145,000

POSITION STATUS: FULL-TIME

APPLICATION DEADLINE: UNTIL FILLED

JOB ID #: 580235

Start your career here at the NYC Campaign Finance Board. Click on the link to learn more about the open positions at our agency!

ABOUT THE CAMPAIGN FINANCE BOARD

The New York City Campaign Finance Board oversees New York City’s small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is a centerpiece of this progress.

We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City’s small donor democracy program.

You would be working with a staff and leadership that is mission driven and committed to continuous improvement for the staff and the public. 

RESPONSIBILITIES

The Marketing and Digital Communications unit sits within the Public Affairs division. The Public Affairs division promotes the agency’s role in equipping all candidates and voters to open democracy in New York City. We engage New Yorkers, inform them about elections, and boost their civic participation in the democratic process. The person in this role will be a member of the Public Affairs leadership team and have a key role in implementing our strategic goals to make elections information accessible and relevant; to increase engagement with underrepresented communities (young voters under 30, immigrants and those with limited English proficiency, people with disabilities, and justice-involved individuals, including those who were formerly incarcerated); and to cultivate a team that reflects our core values of purpose, curiosity, creativity, and collaboration. 

The Marketing and Digital Communications unit is responsible for the NYC Votes brand and our direct-to-voter communications about elections and campaign finance, including our websites, mass email and text communications, social media, citywide advertising campaigns, and key Voter Guide content that we distribute to over 5 million registered voters.

THE ROLE

The Director will spearhead communications under NYC Votes and create strategies to promote the Campaign Finance Board and the public matching funds program. This person will analyze how our owned and paid assets are performing while maintaining a broader view of voting, contribution, and participation patterns and how we could drive more engagement with the democratic process as an agency. This work requires finding a balance between creating communications that can serve as a resource for everyone, while also specializing in ways to reach underrepresented communities. 

The Director will also supervise the Content Strategy Manager who leads the Content team (staffed by our Social Media Manager, Multimedia Content Creator, and Content Writer), and Art Director who leads the Design team (staffed by our Graphic Designer and Senior Graphic Designer.) 

The ideal candidate will be a self-starter with a creative approach to problem solving, empathy and emotional intelligence to engage staff and underrepresented communities, a collaborative working style with both internal colleagues and external stakeholders, and an analytic and data-driven focus on continuous improvement. Responsibilities include but are not limited to:

Communications and Marketing Strategy 

• Create an overall communications and marketing strategy, including paid campaigns and organic content, that both advances our mission and public recognition while also encouraging New Yorkers to participate in elections.
• Create strategies to raise public awareness of the city’s matching funds program and the benefits of small-donor democracy.
• Work with both internal staff and external vendors to distill complex information into simple and accessible messages that are relevant and culturally competent for the communities that we serve. 
• Determine high-level goals and identify key benchmarks for both lead generation, acquisition, and increased engagement for our website, social media, email, and SMS. 
• Support the Content team to shape the messaging calendar around lead generation and engagement goals, and analyze performance data to optimize segmentation, personalization, and cadence. 
• Support the Design team in continuing to implement and extend our brand guidelines, and creating effective promotional items, field materials, and other collateral to support our outreach efforts. 
• Provide strategic direction for marketing and ad campaigns to ensure cohesive implementation among creative vendors, including our ad creative and media buying firms. 
• Work with other departments in the Public Affairs division and across the agency to collect feedback on how we communicate with key audiences.
• Stay up to date with both industry trends, emerging platforms, and novel ways of communicating with our priority audiences, including a focus on continuous improvement of our mobile experience and identification of accessibility tools and features for our website. 

Analysis and Data-Driven Decision Making

• Lead market research projects to inform our communications strategy, particularly for our priority audiences. 
• Measure marketing and campaign performance data and provide analysis of what methods are most effective in reaching our goals. 
• Report regularly to Public Affairs and agency leadership on key performance indicators. 

Strategic Partnerships and Relationship Management 

• Spearhead key strategic partnerships with social media and communications companies with an interest in civic engagement and participation in elections, including campaign finance and voting. 
• Work with communications staff at our partner organizations and other government agencies to share advance information about our strategies and campaigns. 
• Provide cobranding guidance on joint campaigns, events, and collateral to ensure our brand guidelines are consistently followed. 

Leadership and Management

• Lead a hybrid team and directly supervise the Content Strategy Manager and Art Director; support their management of the Content and Design teams by providing feedback and ensuring deliverables are on track. 
• Provide leadership, direction, and mentorship to staff across the Marketing and Digital Communications unit. 
• Work with the team to set six-month goals that support the organizational mission, strategic plan, and professional development. 
• Establish pathways to promotion for staff by identifying key skills, experience, and expectations for roles at different levels of the organization. 
• Serve as a member of the Public Affairs leadership team, engaging in cross-division collaboration to determine and execute strategy. 

PREFERRED SKILLS

• A minimum of five (5) years of experience in communications or marketing, with a demonstrated track record of creating and executing successful communication strategies.
• A minimum of three (3) years of hiring and managing people.
• Previous work in the elections, democracy, campaign finance, or civic engagement space. 
• Previous work on multilingual campaigns. 
• Knowledge of accessibility best practices for digital and print materials. 
• Experience with public speaking and delivering presentations. 
• Experience running large marketing campaigns of $1M or more, as well as nontraditional experience at the hyperlocal level.
• Previous experience cultivating relationships and partnering with stakeholders at other organizations.

ESSENTIAL SKILLS

• Strong creative and strategic thinking skills, with a track record of creating and executive strategic communications plans
• Analytic abilities for data-driven decision making, with a focus on continuous improvement
• Creative approach to problem-solving
• Empathy and emotional intelligence to engage staff and underrepresented communities
• Collaborative working style with both internal colleagues and external stakeholders
• Excellent people management skills, with experience mentoring staff for career growth
• Commitment to diversity, equity, and inclusion, including leading a diverse staff

MINIMUM QUALIFICATIONS

1. A baccalaureate degree from an accredited college or its educational equivalent and five years of satisfactory, full-time progressively responsible administrative experience requiring independent decision-making concerning program management or planning, allocation of resources and the scheduling and assignment of work, two years of which must have been in a supervisory, administrative, managerial or executive capacity and with one of those two years of satisfactory full-time experience in business functions, such as business or public administration, human resources, marketing, business analysis, database administration, economics, finance, fiscal or economic management or research, statistics, or a closely related field;
2. Education and/or experience which is equivalent to "1" above. However, all candidates must possess the supervisory, administrative, managerial, or executive experience and with one of those two years of satisfactory full-time experience in business functions, such as business or public administration, human resources, marketing, business analysis, database administration, economics, finance, fiscal or economic management or research, statistics, or a closely related field as described above. Education may be substituted for the general clerical-administrative experience (but not for the supervisory, administrative, managerial or executive experience described in "1" above) at a rate of 2 years of graduate study substituting for 2 years of experience.

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TO APPLY: Internal City Employees must apply through Employee Self-service (ESS), External Applicants must apply through NYC.gov/careers (https://www1.nyc.gov/jobs/).

• Please apply to the job ID number listed above.
• Resume and cover letter are required for consideration.
• Note that only applicants under consideration will be contacted.

For more information on careers with the NYC Campaign Finance Board visit our website at https://www.nyccfb.info/ to access the full listing of job opportunities and to learn more about our agency.

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ADDITIONAL INFORMATION

Pursuant to Department of Citywide Administrative Services Commissioner’s Directive No. 2020-20 (concerning the Recruitment of Personnel During the Covid-19 Crisis), New York City residency must be obtained within six months after Emergency Executive Order No.98 is rescinded. If that time has passed, residency must be obtained within 90 days of the start date.

The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact [email protected] or (212) 409-1800.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

MINIMUM QUALIFICATIONS

1. A baccalaureate degree from an accredited college or its educational equivalent and five years of satisfactory, full-time progressively responsible administrative experience requiring independent decision-making concerning program management or planning, allocation of resources and the scheduling and assignment of work, two years of which must have been in a supervisory, administrative, managerial or executive capacity and with one of those two years of satisfactory full-time experience in business functions, such as business or public administration, human resources, marketing, business analysis, database administration, economics, finance, fiscal or economic management or research, statistics, or a closely related field;
2. Education and/or experience which is equivalent to "1" above. However, all candidates must possess the supervisory, administrative, managerial, or executive experience and with one of those two years of satisfactory full-time experience in business functions, such as business or public administration, human resources, marketing, business analysis, database administration, economics, finance, fiscal or economic management or research, statistics, or a closely related field as described above. Education may be substituted for the general clerical-administrative experience (but not for the supervisory, administrative, managerial or executive experience described in "1" above) at a rate of 2 years of graduate study substituting for 2 years of experience.