2 jobs found

SUMMARY: The Marketing Technology & Data Analytics Manager will be responsible for ongoing management and execution associated with the Marketing Cloud, Customer Data Platform (CDP), and Analytics Platforms. This is a hands-on role, and the candidate will possess the necessary technical and architectural skills to serve as the owner of these platforms for marketing.   IN THIS ROLE, THE IDEAL CANDIDATE WILL: Assist the Sr. VP of Marketing in the development of a multi-year strategic roadmap & project prioritization for all digital technologies Manage campaign execution and optimization of content across paid and earned channels ensuring it is cohesive while being tailored to each target and digital media buy Execute lead generation and lead scoring programs Manage Marketing Cloud technologies and campaign execution Data management via use of the CDP Develop business cases to quantify new digital technologies Manage campaign reporting and analytics...